Get back to the shape
you were 20 years ago.
1:1 coaching designed for high-performers who know what to do and need someone to make sure they actually do it.
Built for high-achieving men 45–65, who've achieved success professionally. Now it's time to win at health.
01
The
Executive
Back-to-back meetings, regular travel, a calendar you don't control. Health has to fit around the schedule — not the other way round.
02
The Business Owner
You built the business. You put in the hours into growing the asset. Now you need a protocol that travels with you, works around your schedule, and holds through busy times.
03
The Professional
Client dinners, unpredictable hours, on a plane more weeks than not. Whatever structure you follow has to survive a schedule that changes weekly.
You already know what to do. That was never the problem.
You’ve read enough, tried enough, know enough. The issue isn’t information — it’s not having the right structure: accountability, a team planning ahead for you, someone tracking your health data so you know what to change and when.
Long working hours, eating on the go and regular travel, high-pressure decisions daily.
Work spikes, the gym disappears. You travel, the routine goes with it. Six weeks later you’re starting from zero, again.
Over time it leads to what we call the 5 S’s busy professionals face:
- Recovery that used to take a day now takes three
- Your golf distance or your running pace, quietly getting worse - and you've clocked it
- A statin dose that just went up, or a doctor starting to use the words "keep an eye on it"
- Energy that drops off every afternoon, propped up by coffee
- Sore after a normal day - not unable to do it, just paying for it afterwards
- One injury away from losing the routine again
- Less patience left for the people you're doing all this for
- Skipping the game with the kids, or the grandkids, because your body said no first
Built around your life. Tested against your biology.
Not a template, not an app. A protocol built from your bloodwork, your training history, your schedule, and what’s actually failed for you before.
01 — Training For Performance
Built around your schedule — 30 to 60 minute sessions, equipment-agnostic, hotel gym, home setup. Adaptable programming designed to increase strength, mobility and fitness.
02 — Nutrition Built Around Business
A protocol built around business dinners, hotel breakfasts, airport terminals and family life. No meal prep, no food scales. Just simple structure that works within a busy life.
03 — Sleep & Recovery
Improving recovery ensures you get a higher ROI on everything else. Specific protocols are built around travel, late nights, meeting-heavy days so you have tactics for all situations.
04 — Quarterly Test
Every quarter we retest you against your age group and against someone 10 years younger: biological age, VO2 max, grip strength, power, bone density, balance, strength. You’ll see the number move, not just feel it.
05 — High Touch Coaching
Coaching calls, weekly check-ins, direct coach access, so you have structure each week. The plan doesn’t pause when your life speeds up – that’s exactly when it has to hold.
06 — Longevity Biomarkers
Muscle mass, cardiovascular fitness, metabolic health, inflammation markers. Built, not just for how you perform today but for the things you want to be at 80, and beyond.
Ready to find out if you're a fit?
The consultation is free. No obligation to proceed. We assess whether the program is right for you, and tell you honestly if it isn’t.
Money-back guarantee · Limited spaces each month · US clients
Real results, from real clients.
Cornelius Connelly
Logistics & Operations Excellence
Happy to offer a recommendation for Alex and Peak Exec. We’ve been working together for roughly six months and the results have consistently exceeded expectations. What attracted me to Peak Exec and Alex was the idea of using a data driven process to manage my re-entry to fitness. It made a ton of sense to apply the same methodology I used every day in business to the challenge.
VERIFIED LINKEDIN RECOMMENDATION
Pat Philbin
Government Operations Leader
I have been a client of Alex since early July 2025. His focus on living well and helping busy executives optimize performance has been exceptional. As a founder of companies, wearing multiple hats, health and wellness can often suffer. Alex and his team’s ability to assess lifestyle and schedules, and recommend options that promote performance have paid enormous dividends to me personally and professionally!
VERIFIED LINKEDIN RECOMMENDATION
Paul Lavery
Managing Director, Accenture
I’ve been working with Alex for the past six months, and signing on with him has been a great decision. Alex takes a comprehensive approach, targeting nutrition, exercise, sleep, steps, travel strategies, etc. I’ve lost ~20 lbs in the last six months, while also getting stronger. I recommend Alex to anyone who is looking for a structured plan to get stronger, feel better, lose weight, and sustain the gains long term.
VERIFIED LINKEDIN RECOMMENDATION
Frank Sturek
C-Suite Executive, Defense & Technology
If you are a busy executive and need a great, flexible health coach who designs a health and nutrition plan for YOU, coaches YOU, and provides YOU accountability then Alex is your guy. He works with you virtually, checks in weekly, is available daily, and knows how to help you achieve success. I started in November and lost 20 lbs, gained 5% muscle mass, and learned how to eat better in 12 months. I highly recommend Alex!
VERIFIED LINKEDIN RECOMMENDATION
Brian Shumate
Business Sales & Strategy Leader
I would recommend Alex and his team to any professional or executive that is looking for accountability, structure, and coaching in your personal health and fitness journey to become a better leader, better father, and better husband. I started with this team in February and have significantly changed daily habits including nutrition and workouts, dropped 31 pounds, increased my energy and mental clarity, and am seeing results both in business, home and self.
VERIFIED LINKEDIN RECOMMENDATION
Matthew Clement
Founder, Wealth Management Firm
I’ve been working with Alex for nearly two years now, and in that time, I have completely transformed my physical health: I brought my body fat percentage from about 22% to about 11%, and in doing so lost about 25 lbs. I added new muscle mass and look better than I did in college. I started running after a long hiatus and am now ahead of pace to run 48 miles over 4 days in January.
VERIFIED LINKEDIN RECOMMENDATION
Twenty-three years coaching. Tens of thousands of hours. One mission.
Alex Pedley is the founder of Peak Exec and the author of Reach Your Peak, the framework behind the program. He’s spent the last 23 years coaching high performers in their 40s, 50s, and 60s.
When his daughter was born, he did the math. If she has a child at the same age he had her, he’ll be 74. To lift that grandchild above his head at 6 years old, he’ll need to be 80.
Life expectancy for a US male is 76. The men who make it past that in genuinely good shape are rare enough that people notice — that’s exactly the problem.
To lift his future grandchild above his head, Alex knows average won’t get him there. He needs to be a super outlier — in the top 1% of health for his age. At 44, he implements the exact system he prescribes to his clients. He sits at 10% body fat year round, while running an international coaching company and raising two young kids. None of it is theory — it’s the standard he lives by.
His mission for every man he works with is to help them reclaim their health so they don’t just live longer, but live better.
High Performance coaching for
executives and entrepreneurs
FAQ
It depends on your goal. Some clients come in to drop weight — our average client loses around 15lbs in the first 12 weeks. Others are here to build muscle, get stronger, or fix energy that’s been flat for years. On your triage call we’ll talk through what you actually want, and be straight with you about what’s realistic and in what timeframe.
Most programs give you a template and hope you make it fit your life. We do the opposite — one dedicated coach builds your protocol around your travel, your training history, your bloodwork, and what’s actually failed for you before. Non-negotiable foundations, flexible execution. And we don’t disappear when work spikes or life gets hard. That’s when it matters most.
It’s a triage call — 20 to 30 minutes. We’ll go through your health history, current challenges, schedule, and goals, and what you’ve already tried. This is purely a high-value conversation: advice and insight, no commitment. If it looks like a genuine fit on both sides, we’ll set up a second call to walk you through exactly how the program would work for you and what it costs. If it’s not the right fit, we’ll tell you that too.
It’s a premium program, priced like one. We run three tiers depending on the level of access and coaching you need — from Accelerator through to VIP, where you work 1:1 directly with me. The exact investment gets confirmed on your triage call, once we understand your goals, your history, and what you’re actually trying to fix. Clients who get the most out of this treat it as an investment, not an expense.
One dedicated coach, assigned to you — not a rotating team, not an app, not a portal. Your coach knows your history, your schedule, your goals, and where you tend to fall off. You’ve got direct access to them between calls, and your plan adjusts as your life changes. No templates.
This is exactly what the program is built for. We don’t design a plan for your best week and hope it survives real life — travel and stress mean maintenance, not growth, and the plan adjusts accordingly. Hotel gym, no gym, different time zone — the training and nutrition move with you, not the other way round.
This is one of the first things people ask. We personalize everything — tell us how much time you’ve got and we build around it. As a baseline, we recommend a minimum of 90 minutes of exercise per week. That’s it. We remove the guesswork from everything else. Nutrition guidance is built around your existing schedule — business dinners, travel, and long days are all accounted for from day one.
No specific setup required. Your program is built around whatever you’ve actually got access to — commercial gym, home setup, hotel gym. If your access changes when you travel, the training adjusts with it. The best program is the one you’ll actually do, not the one built for a facility you only see 60% of the time.
Absolutely — this gets built into your plan from day one. We’re not chasing perfection, we’re chasing consistency. We’ll help you navigate a menu, and your coach can talk through your week with you so eating out doesn’t derail anything. Getting this right 80% of the time beats a rigid plan you can only follow 40% of the time.
Yes — and if anything, we build around it, not despite it. Time with your family isn’t something this program competes with. Most of our clients are doing this for exactly that reason: to be around, and capable, for the people who depend on them.
Training sessions run 30–60 minutes, 2–6 days a week — you choose what fits your schedule. On top of that, you’ll have a bi-weekly coaching call with your coach and a quick Monday check-in to keep things on track. Nutrition guidance is built around your existing week — business dinners, travel, long days — from day one. Nothing here requires you to overhaul your life before you start.
We back this with a 30-day money-back guarantee. If you show up to your coaching calls, complete your check-ins, and implement what we set out on your initial strategy call — and you still haven’t moved toward the goals we agreed on — you get your money back. We’re that confident in the process, provided you’re actually in it with us.
The program is built for the US market, and the large majority of our clients are based there. We’re not actively set up to serve outside the US right now — if you’re elsewhere, raise it on the triage call and we’ll give you a straight answer on whether we can do right by you.